Challenge: To announce The Bumblebee movie premiere we had to create a memorable PR event that would provoke a lot of buzz among fashionable and trendy influencers.
Idea: Since Bumblebee has lost his voice, music and sound play a crucial role in both his character development and movie plot. We used this feature while creating the first audio fashion show. In collaboration with famous designer Igor Chapurin, we created The Bumblebee-themed collection where every piece of clothing had a unique audio-ID.
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