Task: In 2016 the legendary brand Jacobs Monarch changed its aroma. Now it became more intense. How to transfer all the richness of the renovated coffee aroma with the help of the new spot?
Solution: In cinemas of Moscow and St Petersburg we held an aroma session: during the demonstration of the advertisement aroma mechanisms filled the hall with coffee aroma and then promoters offered the audience to taste the renovated Jacobs Monarch.
The number of people who watched the aroma spot during a week equaled to 183 000, the number of cups that was drunk totaled to 91 281
The growth of the sales 0,8%