Breaking Point

Thanks to the unique charity project “Breaking Point”, we inspired young people to create something beautiful. We organized incredible photo expeditions with the participation of children-orphans and children with disabilities to remote places and demonstrated to the young audience that talents can be brought to light if possibilities aren't limited and they are encouraged to act outside of their daily routine.  

PR value:  1 428 571, 53 $

Media impressions: 415 107 774

Total audience: 59 518 000

Number of publications and broadcasts: 494

Number of journalists, bloggers and media persons: 182 Mentioning of “FotoCh” in media increased by 1 976%

Ultimately, we proved to teenagers and millions of people that talents can be brought to light if possibilities aren't limited.

Next project
The first ad to make you a cup of coffee 2018