G-Drive brand promotion through
eSports integration. Nurturing
brand-loyal G-Drive audience
among eSports fans.
Solution: CS:GO Epicenter Tournament 2018 Integration as one of the titular Creative Activation Sponsors connecting eSports and real races (and, therefore, the G-Drive brand).
G-Drive Challenge - A Unique Race
on car simulators on a real track
Red Bull Ring where the G-Drive team
Racing has repeatedly won the medal.
Challenge participants task is to beat
result of pilot Roman Rusinov. Challenge announced
during the whole tournament - qualifiers,
group stage and final, got
wide PR support.
4 600 contacts on the stand;
13,000+ event guests;
26 million viewers broadcast online.