G-Drive Challenge EPICENTER

Task: G-Drive brand promotion through eSports integration. Nurturing brand-loyal G-Drive audience among eSports fans.

Solution: CS:GO Epicenter Tournament 2018 Integration as one of the titular Creative Activation Sponsors connecting eSports and real races (and, therefore, the G-Drive brand).

G-Drive Challenge - A Unique Race on car simulators on a real track Red Bull Ring where the G-Drive team Racing has repeatedly won the medal. Challenge participants task is to beat result of pilot Roman Rusinov. Challenge announced during the whole tournament - qualifiers, group stage and final, got wide PR support.


4 600 contacts on the stand;

13,000+ event guests;

26 million viewers broadcast online.

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King of sales 2018