Gold Fever by Alpen Gold: a promo that you want to play

Keeping sales volume when prices grow? An effective promo campaign when consumers are not loyal to brands? Our answer is Gold Fever by Alpen Gold! Game-like mechanics encouraging purchase, prize pool allocation system with AI, a focus on the audience previously attracted and re-attracting it through Big Data – this is our formula for success! Hence, the average website visit duration similar to timekiller games, 100% of sales made by 30% of the involved audience. This fever allowed the brand to increase its share vs. previous year, providing double-digit sales growth in money, overtaking the market by 5 percentage points!