Milka Tender Snow

In 2019, the Milka brand wanted to support sales and increase its presence in winter and winter consumption situations. Since the brand is traditionally associated with tenderness and comfort, we decided to add these qualities to the location that is most associated with New Year's adventures and winter holidays, to the Rosa Khutor ski resort. As part of the integration, we not only were noticeable in the media, but also changed the scenarios for using the resort's infrastructure in order to better interact with the audience and turned some of the “snowy and prickly” elements of the PX into gentle and comfortable ones.