Signal from Cybertron

Challenge: In partnership with Hasbro, Radisson hotels chain launched special suits for families with kids. Every room had Bumblebee – inspired design. How to announce the beginning of Transformers x Radisson collaboration, with zero media budget?

Idea: We had no budget. But we had our brains, our hands and…

Results:

- 36 hours of creating a schematic draft

- 3 thousand meters of wiring

- 1.5 square kilometers of canvas

- 20 hours of assembly and mounting

- 116 windows

- 14 floors

- large Radisson Blu Olimpiysky facade

- and we reached 16 000 000 people.

Next project
A look that sounds 2018