Challenge: In partnership with Hasbro, Radisson hotels chain launched special suits for families with kids. Every room had Bumblebee – inspired design. How to announce the beginning of Transformers x Radisson collaboration, with zero media budget?
Idea: We had no budget. But we had our brains, our hands and…
- 36 hours of creating a schematic draft
- 3 thousand meters of wiring
- 1.5 square kilometers of canvas
- 20 hours of assembly and mounting
- 116 windows
- 14 floors
- large Radisson Blu Olimpiysky facade
- and we reached 16 000 000 people.