The first ad to make you a cup of coffee
Jacobs Millicano – leader of “ground coffee in instant format” segment. But competition intensified and share started to shrink. Brand awareness needed boost and sampling was necessary among strategically important young audience, along with non-standard approach to deliver brand communication platform “coffee from the coffee house”. We created the first-ever coffe-shop inside advertising construction in “Museon” park, a popular youngsters’ location. By-passers interacted with virtual barista on the screen and tried coffee prepared in real time. Innovative vending stand generated massive PR-coverage and allowed to deliver brand benefits to target audience.
PR Reach –
55 mln people
OTS – 150 k people
OLV – 1,4
10 000 degustations in the unique coffee house!