Ultimate coffee pleasure
The main goal was to build awareness among strong competition, to drive TA to pay attention to L’OR coffee and to switch from well-known brands. The global advertising did not cope with the task.
We chose a popular clip format and improved it with nationally known singer Dima Bilan.
Thanks to properly selected celebrity plus natively integrated into song and video branding we managed to build awareness both on the visual and on the audio level.
Prompted brand awareness increased by 26 percentage points, which was plus 166% versus plan.