At the beginning of Covid-19 outbreak, the WHO gave recommendations on safety measures. One of the most important precautions is сleaning your hands often. For the McDonald’s employees the frequent hand-washing is a standard procedure. So we transferred the McD employees manual to video, and created a hand-washing tik-tok challenge. In just 72 hours we have created a Tik-Tok movement with support of McDonald’s, bloggers and users with thousands of UGC videos. Project was implemented via short music video, track and dance challenge in Tik-Tok

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Battle in real life: switching gamers to offline games 2020